by Shawna Suckow, CSP | Nov 6, 2023 | Customers and Prospects, Sales
Welcome back, sales gurus! Today, I’m going to share some tips on how to get good at sales. Now, I’m specifically talking to those of you who sell high-ticket items, have long sales cycles, or are in an extremely competitive market. However, everyone else is more than...
by Shawna Suckow, CSP | Oct 16, 2023 | Customers and Prospects
Welcome! I have some exciting insights to share with you today, and they offer a fascinating glimpse into the ever-changing prospect and customer communication preferences. If you’ve ever wanted to ask another fellow marketer, “How do you reach prospects and customers...
by Shawna Suckow, CSP | Oct 2, 2023 | Customers and Prospects
Welcome back! Today I’m going to answer the million-dollar question: how do you do B2B prospecting? If you’re in sales, you’ve known from Day 1 that standing out amongst the competition, building rapport, and gaining the trust of your prospects are all key components...
by Shawna Suckow, CSP | Sep 25, 2023 | Customers and Prospects, Marketing
Trade shows stand as both exciting opportunities and significant investments for businesses of all sizes. Your success at these events is not solely determined by your booth’s aesthetics or the brochures you distribute. Success lies in your ability to capture...
by Shawna Suckow, CSP | Sep 18, 2023 | Customers and Prospects, Marketing, Websites
Welcome back, small business-owning friends! Today, we are going to be diving into not just what makes a good small business website, but what key aspects make a small business website truly exceptional. I know, I know… You might be thinking, “Shawna, didn’t you...
by Shawna Suckow, CSP | Aug 28, 2023 | Customers and Prospects, Marketing, Websites
In today’s World Wide Web era, your website plays matchmaker between your business and potential customers. It’s essentially your brand’s Tinder profile – swipe right material or a quick left-dismissal. Since today we’ve all got the attention span of a caffeinated...
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