The New Marketing Mosaic:
How to Stand Out, Build Trust, and Be Unforgettable!
KEYNOTE, BREAKOUT, or HALF-DAY WORKSHOP
The world’s most well-known brands have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer want to see brands that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell about your employees, customers, and vendors. This is your new Brand Mosaic ©.
Every employee, from the stockroom to the CEO, is now is part of the Brand Mosaic ©: the humanized brand your prospects are seeking. Telling their stories, along with the stories of your vendors and customers, adds to the richness of your Brand Mosaic ©, and creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise – most notably, the faceless noise of the biggest brands. Furthermore, embracing every individual’s personal story makes them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF;” rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed. As your marketing keynote speaker, Shawna will share the blueprint to get you there.
TAkeaways:
Learn how to create an impactful and memorable Brand Mosaic© on all types of budgets. One that truly stands out to help you win.
Discover easy ways to capture and share your employees’ and customers’ stories about your company, to help your brand build immediate trust better than your biggest competitors.
Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative.
Post-pandemic customers are skeptical, hesitant, and craving trustworthy brands. Learn how to become what they want most. You won’t just compete on price anymore.
WATCH SHAWNA’S SALES & MARKETING KEYNOTE SPEAKER REEL (BONUS WACKY OUTTAKES AT THE END!)
