The New Marketing Mosaic© for Tourism:

The world’s most well-known destinations have spent decades and millions of dollars to create visibility in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer pay attention to repetitive messaging, and they don’t trust advertising. To appeal to today’s evolving travelers, successful destinations, venues, and attractions of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell–not just about the usual things–but adding in memorable stories of other travelers, colorful residents or employees, behind-the-scenes tales, and more. This is your new Marketing Mosaic©.

Join industry veteran, Shawna Suckow, as she shares why the new Marketing Mosaic© is the humanized information your prospects are seeking. When done well, it creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise. Furthermore, embracing every individual’s personal story makes them feel part of a collective mission—something especially important to younger generations for retention in the workforce and in the city where they live. You’ll no longer be seen as an impersonal destination screaming “COME HERE!;” rather, you’ll be a more memorable, likeable, trustworthy place where they immediately feel a sense of belonging and a need to visit. As your keynote speaker, Shawna will share the blueprint to get you there.