"Working with Shawna transformed how our entire team thinks about our customers. The insights she shared were immediately applicable and deeply impactful."
Sarah M. — VP of Marketing — National Association
SMALL BUSINESSES HAVE A STRATEGIC ADVANTAGE TODAY. I SHOW THEM HOW TO UNLOCK IT — AND TURN IT INTO MARKET DOMINANCE.
SHAWNA SUCKOW, CSP Creator of the Small Business Advantage Framework™
Keynote Speaker. Author. Consultant.
AS FEATURED ON
"I've booked some of the greatest speakers in the world, and
"SHAWNA IS ONE OF THE BEST,
SHE IS SO, SO AMAZING!"
Frank Doyle, C.O.O.
NVAR
Shawna doesn't just study buyers, she was one. For over 15 years, she sat on the decision-making side of the table, reviewing thousands of pitches and deciding who earned the business. That's why she's known as THE BUYER INSIDER™.
ARE YOU FRUSTRATED WHEN...
ATTENDEES TUNE OUT DURING SESSIONS.
In a world of OVERWHELM and SHORTENED ATTENTION SPANS, an incredible agenda is moot if your speakers don't know how audiences want to receive valuable information.
When you bring in Shawna, your audience doesn't just listen—they
PARTICIPATE, APPLY & LEAVE TRANSFORMED.
----------------------------------------------------------
The only keynote experience delivered from the
CUSTOMER'S POINT OF VIEW.
EXPERIENCE
THE BUYER INSIDER™
----------------------------------------------------------
SECRET SMALL BUSINESS SUPERPOWERS!
How Any Size Business Can Start Winning More Today
Big brands are shouting. Consumers are tuning out.
This insight-packed keynote reveals why today's trust crisis gives underdogs the advantage. While larger companies rely on polished megaphones, smaller organizations are winning loyalty by being human and unapologetically real. Backed by buyer psychology and behavioral data, Shawna shows how to build trust faster and how being small can be your greatest advantage.
YOUR AUDIENCE WILL LEAVE WITH:
- Practical tools they can use immediately
- A new understanding of their buyer
- A competitive strategy they didn't have before
THIS IS PERFECT FOR:
- Associations
- Corporate events
- Sales conferences
- Small business events
SMALL
[smawl] / sm?l ? noun
A COMPETITIVE ADVANTAGE disguised as a company size, capable of out-humaning competitors with ten times the budget.
THESE BRANDS
TRUST SHAWNA
TO HELP THEM COMPETE BETTER
Hello,
I'M SHAWNA SUCKOW.
A truth-telling insider who helps small businesses cut through the B.S. and actually win.
I started out on the corporate side, and after 15 years, wrote my first book to help sales and marketing professionals to better understand buyers — and unexpectedly found myself on stage. What began as reluctant speaking quickly became my calling.
Today, I help individuals, teams, and organizations transform how they sell and market based on how buyers are actually evolving. My style is relatable, direct, and packed with real-world case studies — delivered through an immersive format where attendees apply insights on the spot and leave with outcomes they helped create.
BTW IF YOU'RE ONE OF THESE:
SOLO ENTREPRENEURS
SIDE HUSTLERS
LOCAL BRICK-AND-MORTAR SHOPS
BUSINESSES WITH NO MARKETING TEAM
SCRAPPY CREATIVES READY TO STAND OUT
MY NEWEST BOOK IS FOR YOU.
#1 Amazon Bestseller in Starting a Small Business
SMALL IS YOUR SUPERPOWER!
Understanding you have a superpower is the first step. Knowing how to use it is the rest.
Small is Your Superpower is the no-fluff playbook that shows small business owners exactly how to turn their size, personality, and community roots into an unfair competitive advantage.
Big brands spend millions trying to seem relatable. You already are. This book shows you how to lean into that - and win because of it, not in spite of it.
UNDERESTIMATED
The Small Business Advantage Podcast
with Shawna Suckow
"Small businesses have been underestimated for decades. That turns out to be their greatest advantage."
Underestimated is a podcast for small business owners, entrepreneurs, marketers, and leaders who are done pretending to be bigger than they are—and ready to win by being exactly who they are. This show explores how small businesses outperform big brands by leaning into what can't be scaled or copied. Check out her sharp solo insights and candid conversations with owners, founders, and experts. If you've ever felt underestimated—or suspected that being smaller might actually be your edge—this show is for you.
"HER FUN, INTERACTIVE STYLE, AND DEEP EXPERTISE ARE A WINNING COMBINATION. HIRE SHAWNA, YOU WILL BE GLAD YOU DID."
If you haven't experienced the genius of Shawna, fix that.
NEEN JAMES, MBS, CSP
Client Experience Expert
What Clients & Audiences ARE SAYING
Real words from leaders who witnessed Shawna's spark on stage
"Shawna's presentation was the most talked-about session of our entire conference. Attendees were still discussing her ideas three days later — that never happens."
James T. — Conference Chair — Regional Trade Group
"I've attended hundreds of conferences. Shawna's keynote is the one I still reference in meetings two years later. She doesn't just speak — she changes how you think."
Linda K. — CEO — Small Business Alliance
FROM THE BLOG
What does your customer really want?
"Our People Make the Difference" is a statement that's hurting your business
Stop Selling Features. Start Giving Proof.