THE BUYER INSIDER™
As a professional keynote speaker, author, and consultant, Shawna helps small businesses compete smarter and out-human big brands. She's the insider who decodes consumer behavior and turns it into competitive firepower for the little guy.
BOOK SHAWNA TO SPEAK"In a world drowning in sameness, the businesses that win are the ones who stop trying to be impressive, and start trying to be felt."
— SHAWNA SUCKOW —
Hello,
I'M SHAWNA SUCKOW.
A truth-telling insider who helps small businesses cut through the B.S. and actually win.
I started out on the corporate side, and after 15 years, wrote my first book to help sales and marketing professionals better understand buyers, which thrust me into speaking — very much against my will! After about a year of dreading it, I began to love it. Today, I can't imagine doing anything else.
I've dedicated my speaking career to empowering individuals, teams, and entire organizations to transform their sales and marketing based on how their prospects and customers are evolving. My delivery is relatable, full of case studies, and refreshingly real.
MY PROMISE TO YOU
When I work with you, I'm not showing up with theory or recycled ideas. I'm bringing practical strategies, real-world insight, and the kind of perspective that comes from decades of working with businesses just like yours.
I'll challenge how you think, give you tools you can actually use, and help you see opportunities you never thought possible.
Because when small businesses learn to leverage their advantage, they don't just compete. They win.
FUN FACTS ABOUT ME
- 🚗 Super DUPER parallel parker — I should get a trophy
- 🃏 Played in the World Series of Poker
- 🌍 Spoken on 5 continents (c'mon Australia and Antarctica!)
- 🦃 Once did a terrible turkey call for the Jimmy Kimmel audience
- 🐕 Total dog person — they show up in my keynotes more than they should
why is shawna Trusted & Certified
The Certified Speaking Professional® (CSP®) designation is the highest earned designation awarded by the National Speakers Association — think of it as a Master's Degree in professional speaking. Only a small percentage of speakers earn it through a combination of paid engagements, income thresholds, and consistently excellent client evaluations.
Shawna earned her CSP® in 2019 — five years after becoming a full-time professional speaker. She also holds the Certified Virtual Presenter (CVP) designation and the Certified Meeting Professional (CMP) credential.
These aren't just letters after a name. They're a guarantee: when you book Shawna, you're getting someone who takes this work seriously, shows up prepared, and delivers outcomes — not just entertainment.
6 Reasons to Work with Shawna
Her sessions are interactive and immersive. No sit-back-and-zone-out lectures — your audience participates from minute one.
Audiences leave with practical tools and frameworks they can apply immediately — not just inspiration that fades by Monday.
She commands the room and keeps people engaged the entire time. Phones go down. Eyes go up.
She partners with planners to support broader objectives and audience outcomes — not just deliver a canned 60-minute talk.
Her content sparks lasting impact. Attendees will still be talking about her ideas three days later — that never happens.
Professional, responsive, and prepared. Seamless from booking to presentation — no drama, just results.
What Clients & Audiences ARE SAYING
Real words from leaders who witnessed Shawna's spark on stage
"SHAWNA IS ONE OF THE BEST, SHE IS SO, SO AMAZING!"
— FRANK DOYLE · EXECUTIVE DIRECTOR —
HOW TO BRING SHAWNA TO YOUR STAGE
Getting started is easier than you think.
START
Share your event vision, audience challenges, and desired outcomes. Shawna will explore how her immersive format can best serve your goals.
SHAPE
Collaborate on the session focus, audience engagement strategy, and key takeaways to ensure the experience aligns with your theme and drives real impact.
SPARK
Shawna delivers a high-energy, participatory keynote designed to challenge thinking, activate leadership, and create lasting momentum beyond the event.
AS FEATURED IN
READER LOVE FOR MY NEWEST BOOK!
SMALL IS YOUR SUPERPOWER!
"This book is the permission slip every small business owner needs. Shawna doesn't just tell you to believe in yourself — she gives you the actual strategy to back it up. Required reading for anyone who's ever felt outgunned by the big guys."
"Finally — a business book written by someone who gets it. No fluff, no recycled advice, no jargon. Just smart, practical, and laugh-out-loud honest. I've already recommended it to twelve people."