Small is Your Superpower! The Blog

TL;dr 1. More information doesn’t equal more interest. Listing every feature and benefit makes you blend in, not stand out. 2. Context beats facts. People remember stories and real-life moments, not bullet-point brag sheets. 3. If your marketing could belong to anyone, stop listing and start storytelling. Memorability leads to choice. One thing I see over and over in marketing is this urge to get it all in. All the features. All the benefits. All the reasons someone should ch

If you’re a small business wanting to attract more customers this season — don’t start with discounts.Don’t start with what you do. Start with a story. Photo from Ken’s Auto Service Center of Grand Island, NE. Every business says they offer great service. Every website claims trust. Every brand lists features and benefits. That’s all noise now. What people do  notice — and remember — are the stories that feel human. Here’s a stat that proves it. In a 2025 study published in T

#SmallBusinessSaturday is more than just a hashtag — it’s a spotlight on the businesses that form the backbone of our economy, rather than the businesses with the biggest budgets. With more people boycotting the big box brands this year, it’s   your   time to stand out. Here are five quick ways to make this shopping weekend work harder for you. 1. Start Capturing New (or Better) Leads Every person who walks in, clicks over, or messages you this week is a chance to build your

It’s ironic how on Halloween, we wear masks for fun, yet the rest of the year, so many of us wear them out of habit. As small business owners, our favorite mask is perfection. The “everything’s FINE” face. But lately, I haven’t had it all together. I’ve been overwhelmed. My brain’s been so full, it's felt like a giant log jam. I’m worried about our country. About my neighbors. About kids going hungry. And yes, I’m stressed about my book launch as the days tick closer. So las

I stumbled across a TikTok recently from   @TheAsylumInk  ( www.theasylumink.com ), a tattoo shop right here in Minnesota. It’s a new shop that could’ve taken the safe route that many small businesses do: it could’ve marketed itself to everyone, hoping to attract any customers it could in the early stages. But not this shop. The owner, Alisha Perkins, made a bold move: she decided from day one that her shop would only focus on serving women. Full stop. Artist Alisha Perkins

Shawna Suckow is not monkeying around! For years, small business owners have been told they need to “act bigger” to compete. Dress it up....

In a world of “automated this” and “AI that,” something as simple as a handwritten note can feel like a hug in your mailbox. I recently...

5 Real-World Marketing tips for small businesses. Actionable steps small businesses can take to be recognized and build trust with customers

If you feel like everything is moving slower—sales cycles, decision-making, customer responses—you’re not imagining it. People are...

Shawna Suckow Professional Speaker talks about why trust in business is more important than ever.

Shawna Suckow Professional Speaker makes PB&Js comparisons! Have you ever wondered about the origin of the peanut butter and jelly...

The pace of consumer change is so rapid today, it’s no longer a gradual evolution…it’s a full-blown consumer revolution . Modern...

In this era where people don’t trust businesses, we must do everything we can to humanize ourselves every step of the way. 

I’ve been feeling pretty distressed lately. The division in our country, the chaos, the too-muchness of all the changes going on....

Tomorrow is National Quit Day—the day most people throw in the towel on their New Year’s resolutions. Maybe it’s the allure of old...