Take Bold Action: The Blog

It’s ironic how on Halloween, we wear masks for fun, yet the rest of the year, so many of us wear them out of habit. As small business owners, our favorite mask is perfection. The “everything’s FINE” face. But lately, I haven’t had it all together. I’ve been overwhelmed. My brain’s been so full, it's felt like a giant log jam. I’m worried about our country. About my neighbors. About kids going hungry. And yes, I’m stressed about my book launch as the days tick closer. So las

I stumbled across a TikTok recently from   @TheAsylumInk  ( www.theasylumink.com ), a tattoo shop right here in Minnesota. It’s a new shop that could’ve taken the safe route that many small businesses do: it could’ve marketed itself to everyone, hoping to attract any customers it could in the early stages. But not this shop. The owner, Alisha Perkins, made a bold move: she decided from day one that her shop would only focus on serving women. Full stop. Artist Alisha Perkins

Shawna Suckow is not monkeying around! For years, small business owners have been told they need to “act bigger” to compete. Dress it up....

In a world of “automated this” and “AI that,” something as simple as a handwritten note can feel like a hug in your mailbox. I recently...

5 Real-World Marketing tips for small businesses. Actionable steps small businesses can take to be recognized and build trust with customers

If you feel like everything is moving slower—sales cycles, decision-making, customer responses—you’re not imagining it. People are...

Shawna Suckow Professional Speaker talks about why trust in business is more important than ever.

Shawna Suckow Professional Speaker makes PB&Js comparisons! Have you ever wondered about the origin of the peanut butter and jelly...

The pace of consumer change is so rapid today, it’s no longer a gradual evolution…it’s a full-blown consumer revolution . Modern...

In this era where people don’t trust businesses, we must do everything we can to humanize ourselves every step of the way. 

I’ve been feeling pretty distressed lately. The division in our country, the chaos, the too-muchness of all the changes going on....

Tomorrow is National Quit Day—the day most people throw in the towel on their New Year’s resolutions. Maybe it’s the allure of old...