Decoding Consumer Behavior in an Uncertain Economy

The Big Shift:

What Today’s Consumers Really Want—And How to Stay Relevant

Consumers are exhausted. Bombarded by economic fear. Burned out by political noise. Distracted by caregiving, side hustles, and life planning that keeps shifting. Even the most loyal customers feel unsteady—and unsure what (or who) to trust anymore. The old formulas—price, convenience, features—aren’t sealing the deal. And distrust in businesses is at an all-time high. In a world steeped in uncertainty, today’s buyers are craving clarity, humanity, and belonging more than ever before.

In this energizing and deeply relevant keynote, Shawna Suckow—15-year corporate buyer turned consumer behavior expert—demystifies how modern buyers (B2B and B2C) are navigating a fractured world. Backed by fresh research and her forthcoming 7th book, Small is Your Superpower, Shawna equips you with tools to stop communicating the way you’ve always done it—and start connecting in a way your buyers crave now.

How will you stay relevant when the game, the rules, and the players keep changing?

WHO THIS KEYNOTE IS FOR

B2B and B2C brands struggling with ghosting, apathy, or churn
Organizations seeking to connect with an emotionally overloaded audience, build trust, and evolve with buyer behavior—before their competitors do.
Event organizers seeking a future-forward session that mixes strategy, humor, psychology, and incredibly unique engagement

KEY OUTCOMES

A clear understanding of today’s incredibly distrustful consumer
Understand consumer behavior through a new lens, speak to today’s fears without fueling them, and earn attention in an age of fatigue.
Features Shawna’s Customer Brandships™ framework to build unshakeable loyalty
Features Shawna's Uncertainty Loop™—a buyer psychology framework you’ve never seen, but won’t be able to unsee.

REAL-WORLD IMPACT

“Very educational and interactive. Learned so much to take back for our store!"

— Misty Edwards, Natural Foods Retailer

“Loved the exercises, conversations, and that you put us into accountability groups for the year ahead."

— Bonnie Keister, SECV

"Great work! Very informative, fun, sharp, engaging session!"

— Tony Loconsole, MPW

FORMAT OPTIONS

• 45–90 min keynote, breakout, or deep-dive workshop available
• Custom content and engagement exercises based on your industry and audience needs

Let's Talk

Fun Fact:
Shawna is known as The Buyer Insider
because she's the ONLY expert
who speaks from the customer's point of view.

Watch Shawna for a sampling of her expertise

Shawna's sessions are ideal for:

Marketing & Sales Teams who need to cut through the noise and build trust with skeptical consumers.
Event Planners looking for a memorable, high-energy session delivered in a transformational format like no other.
Business Leaders seeking fresh insights on customer retention, loyalty, and engagement.
Associations & Conferences that want to give their attendees game-changing strategies to stay ahead.