.png)
MARKETING STRATEGIES TO STAND OUT,
BUILD TRUST, AND DRIVE RESULTS
Shawna's Marketing Topics
Small is Your Superpower!
Why Big Brand Marketing is Failing—and How Any Size Business Can Start Winning Today
The way people buy, trust, and engage with businesses has changed faster in the last five years than in the last fifty...and the past six months have been record-breaking.
Consumers are skeptical, drowning in content, and tuning out traditional marketing. Meanwhile, the economy is tightening, making it even harder to grab attention and get prospects to engage. Marketing strategies need to adapt NOW, or you’ll fall behind at a time when you can't afford it.
The good news? Businesses that adapt will dominate the rest of the decade. Shawna’s Marketing Mosaic approach will show your audience how to cut through the noise, earn trust, and create demand—even in uncertain times.
.png)
The Marketing Mosaic© Strategy:
Stand Out, Build Trust, Drive Results in ANY Economy
The way people buy, trust, and engage with businesses has changed faster in the last five years than in the last fifty...and the past six months have been record-breaking.
Consumers are skeptical, drowning in content, and tuning out traditional marketing. Meanwhile, the economy is tightening, making it even harder to grab attention and get prospects to engage. Marketing strategies need to adapt NOW, or you’ll fall behind at a time when you can't afford it.
The good news? Businesses that adapt will dominate the rest of the decade. Shawna’s Marketing Mosaic approach will show your audience how to cut through the noise, earn trust, and create demand—even in uncertain times.
.png)
Why choose Shawna?
Shawna is known as The Buyer Insider© because she has the inside track on how they think, what gets their attention, and what turns them away. That's because she spent 15 years as a corporate buyer overseeing millions of dollars of spend. She was a frequent target of marketing efforts that simply missed the mark because they didn't appeal to the real buyer mindset, so she set out to change that.
As a former corporate planner, she is absolutely repelled by boring lectures that drive audiences to tune out. Her proprietary delivery format is called 'The Most Unique Keynote Ever©' because it's designed to solve all the problems planners hate:
-
disengaged/passive attendees
-
uninspired lectures
-
speakers whose idea of engagement is "talk to your neighbor for two minutes"
-
sessions that don't give actionable content
-
speakers who don't create the conversations and accountability that lead to real change action when they leave.
Shawna's deep expertise and incredibly engaging speaking style has led her to stages in 18 countries on five continents, speaking to audiences across all types of industries that have one thing in common: they want more customers. She shares real consumer insights (both B2B and B2C), not just hype: she goes beyond generic trends and digs into the undercurrents and what's really going on out there.
She speaks with her audience, not at them. Her style has been described as your best friend telling you the truth you need to hear.
She leads them through hands-on exercises that propel learning, retention, and ACTION.
Not Just Theory & Ideas: Participants don’t just leave motivated—they leave with a clear roadmap of what to do next. The real business value of your meeting is measured by what is actually implemented.
She hates cookie-cutter keynotes! 80% of her insights apply to any industry that has customers; the other 20% she researches deeply and customizes to fit each audience. Shawna looks into your industry, your challenges, and your audience to bring an experience that is highly relevant and immediately applicable.
Sound like what your audience needs? Schedule a no-pressure discovery call with Shawna.
Watch Shawna for a sampling of her expertise
“What a speaker! I have so many things I'm going to start doing differently!"
Audience Member
"Really something different than a usual conference you attend!"