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MARKETING,
BRANDING, and
CONSUMER BEHAVIOR

Fun Fact:
Shawna is known as The Buyer Insider
because she's the ONLY Expert
who Speaks from the Customer's
Point of View.

Watch Shawna for a sampling of her expertise

The "B.S.-o-Meter" is at an All-Time High—

Are You Ready for It?
 

Today’s consumers are savvier, more skeptical, and harder to impress than ever before. In fact, 98% of people distrust businesses more than they did a decade ago (according to Shawna’s own research). If your organization isn’t adapting to this shift, you’re already falling behind.

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That’s where Shawna Suckow comes in. As a seasoned marketing and consumer behavior expert, she doesn’t just share theories—she brings real-world insights, backed by data, into how today’s consumers think, decide, and buy. Her powerful keynotes blend humor, deep expertise, unique engagement methods, and actionable takeaways that leave audiences inspired and equipped to return to work and implement fresh, impactful strategies that really work. 

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What Makes Shawna Different?

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🔹 Shawna spent 15 years as a corporate buyer overseeing millions of dollars of spend. She was marketed AT daily, which led her to write her first book. Six books (including one recommended by Forbes as a top marketing read of the year) and 13 years later, Shawna shares real consumer insights (both B2B and B2C), not just hype: She goes beyond generic trends and digs into real-world data on trust, buying behavior, and decision-making psychology.
 

🔹 Engaging & Entertaining: Shawna delivers high-energy, interactive sessions that keep audiences engaged from start to finish. She speaks with her audience, not at them. She spends a good amount of time in the audience interacting with participants as they learn. 
 

🔹 Not Just Theory & Ideas: Participants don’t just leave motivated—they leave with a clear roadmap of what to do next. The real business value is measured by what is actually implemented.
 

🔹 Custom-Tailored Content: She doesn’t do cookie-cutter keynotes. 80% of her insights apply to any industry that has customers; the other 20% she researches deeply and customizes to fit each audience. Shawna researches your industry, your challenges, and your audience to bring an experience that is highly relevant and immediately applicable.

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Sound like what your audience needs?  Schedule a no-pressure discovery session with Shawna.​

Shawna's Topics

Keep in mind: Shawna customizes ALL her sessions based on interviews with key people you designate from your organization. She wants to know your industry, your challenges, jargon, and unique needs.

Image by Diego PH

Marketing Mosaic

Forget the tired old marketing playbook. In the midst of today's consumer revolution, we need a new strategy that stands out, builds trust, and drives real results.. Instead of relying on one perfectly polished message, we’re flipping the script—mixing engaging content, storytelling, sales strategy, and trust-building techniques to create a Marketing Mosaic that makes people want to do business with you.

Image by Christina @ wocintechchat.com

Personal Brand Mosaic for Sales Pros

When 98% of prospects don't trust businesses, we have to humanize the front line more than ever. Sales today is all about trust, credibility, and real connections that lead to repeat business and referrals. You can't do any of that, though, unless you can break through the noise. The best sales professionals create a personal brand that makes them memorable, trustworthy, and the go-to person in their industry. Without it, we risk being commoditized and competing just on price (or worse yet, being completely ignored).

Image by Holden Baxter

Customer Journey Mosaic

This isn’t customer service—it’s customer experience reimagined. What are your customers telling you? What are they not telling you? Through eye-opening exercises and real-world examples, you’ll see firsthand where experience gaps are costing you business—and how to fix them. You’ll walk away with a strategy you can implement immediately. This session has the practical tools to elevate your client experience and grow your business.

Shawna's sessions are ideal for:

  • Marketing & Sales Teams who need to cut through the noise and build trust with skeptical consumers.
     

  • Event Planners looking for a memorable, high-energy session delivered in a transformational format.
     

  • Business Leaders seeking fresh insights on customer retention, loyalty, and engagement.
     

  • Associations & Conferences that want to give their attendees game-changing strategies to stay ahead.

“What a speaker! I have so many things I'm going to start doing differently!"

Audience Member

Watch on YouTube

"Super funny, engaging, helpful, authentic, and relevant!"

Audience Member

Watch on YouTube

"Really something different than a usual conference you attend!"

Subscribe to my
Non-SnoozeLetter!​

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  • Marketing/Sales/Customer Insights

  • Inspiration to TAKE BOLD ACTION

  • ​Dad Jokes, Dog Pics

  • Random Photos & More!

  • 2x per month

Thanks for submitting!

Check availability or request information: hello@shawnasuckow.com   
Reach Shawna Directly:
shawna@shawnasuckow.com
651-470-0066
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Copyright 2025 Shawna Suckow International LLC
4630 Bulrush Blvd, PO Box 14, Shakopee, MN 55379
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