Stop Trying to Say Everything. Start Saying Something Memorable.

TL;dr

1. More information doesn’t equal more interest. Listing every feature and benefit makes you blend in, not stand out.

2. Context beats facts. People remember stories and real-life moments, not bullet-point brag sheets.

3. If your marketing could belong to anyone, stop listing and start storytelling. Memorability leads to choice.

One thing I see over and over in marketing is this urge to get it all in. All the features. All the benefits. All the reasons someone should choose you.

And ironically, that’s exactly what causes people to stop paying attention.

When every competitor is listing what they do and why they’re great, it all starts to sound the same to the customer. Not because it is the same, but because it’s presented the same way.

Information alone doesn’t create interest. Meaning does.

Instead of leading with facts, start with context. Put your product or service inside a real moment. Show how it fits into someone’s life, problem, or decision. Let the story carry the weight, and let the details support it.

You don’t need to say more. You need to say it in a way that feels memorable from the other side of the screen.

If your marketing sounds like it could belong to anyone in your industry, that’s your cue to stop listing and start explaining through story.

That’s how people remember you. And remembering you is the first step to choosing you.