by Shawna Suckow, CSP | Mar 20, 2024 | Uncategorized
I have two Gen Z kids, so I’m always curious what’s going on in their generation. Gen Z are those born 1995-2015, so the oldest are now 26 and very much able to make larger purchasing decisions (well, not my kids…). Selling to Gen Z might seem as complex as cracking...
by Shawna Suckow, CSP | Mar 12, 2024 | Uncategorized
Are you ready to dive into the all-new, 2024 version of brand storytelling using video, where every frame draws your ideal customers closer and builds trust? Buckle up, because we’re about to embark on a narrative journey that’s more gripping than your...
by Shawna Suckow, CSP | Feb 27, 2024 | Uncategorized
Hey there, marketing adventurers! Ever feel like you’re shouting into a void, trying to be heard over the cacophony? Fear not! Let’s embark on a quest to slice through that noise like a hot knife through butter, all while keeping it as cool as a cucumber. How Do You...
by Shawna Suckow, CSP | Feb 13, 2024 | Uncategorized
What is a Brand Mosaic? A Brand Mosaic is my new brainchild that’s at the top of my list for 2024 marketing trends. It makes the old one-and-done Brand Story look as outdated as a fax machine. Instead of dropping a single, polished tale, think of it as an endless...
by Shawna Suckow, CSP | Feb 7, 2024 | Uncategorized
It’s rare that a cold sales email gets my attention and convinces me to open it. It’s even rarer still that I read the whole thing and write back to the complete stranger. That’s exactly what I did after receiving this email. I told Alan that I am not a prospect for...
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