Beware…the Robots are Coming!
Ladies and Gentlemen, Artificial Intelligence and marketing have been on my mind, and for good reason…The robots have officially arrived and they’re making their way into our careers. And it looks like they’re starting with the marketers! But don’t worry, I’ve got a plan. Let me tell you how I discovered this inevitable takeover.
I recently stumbled upon a process that left me speechless (an amazing feat for a professional speaker). I learned how to make a hundred Instagram posts in just five minutes using ChatGPT, Excel, and Canva! That’s right, five minutes, people! I was in awe, but also freaked out a little, to be honest.
Does Artificial Intelligence in Marketing Spell Headaches for Consumers?
Absolutely. We’re about to witness the second massive push of content since the turn of the century, when content marketing gained momentum with the rise of the internet. But with this proliferation of content comes a whole new set of problems. Our audiences are going to be drowning in a sea of quantity, and not necessarily quality. And let’s face it, no one wants to be stuck in a sea of bad content.
This abundance of content will also make our audiences withdraw even further from the marketing noise, and make them even more immune to our efforts to build trust with them. It’s like trying to make friends with a narcissist who is constantly shouting, “Look at me! Look at me!” When the object of marketing is to get those precious eyeballs on our brands at any cost, and we fall for the old “More is Better” philosophy, we might as well just bow down to our new AI overlords now.
Artificial Intelligence: The Solution for Hungover Marketers?
Now, don’t get me wrong, AI is incredibly cool. I mean, who wouldn’t want to write a blog in the voice of George Takei (try it – it’s super cool!)? But when everyone starts sounding like celebrities, well, just imagine being surrounded with millions of Kanyes, for starters.
And let’s not forget, with AI, you don’t even need to be conscious to create content. You could be hungover in the fetal position and still be pumping out blog posts like a thousand monkeys with a thousand typewriters. So, you can only imagine the amount of content we’ll be dealing with.
But don’t panic yet, I’ve got a solution! Marketers are some of the most creative people in the world. There will always be a need to integrate the strategy and empathy of human experts into the output of machines. There always has been.
The Bottom Line
Artificial Intelligence and marketing can be friends. We can start by using AI for good, not evil. Use it as kindling for content, but then turn it into a bonfire with your own brilliance. If we use it just to flood the internet with content for content’s sake, then maybe marketing should be vulnerable to job loss.
The future of marketing is in your hands. Unless, of course, those hands belong to our AI overlords, or monkeys with typewriters, in which case…we’re all toast.
Check out this related blog: 3 Reasons to Change Your Email Marketing NOW
p.s. – Do you have an audience who wants straight talk on AI delivered with humor? Check out my keynote topics, or let’s chat.
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