My Blogs
How to Use Video Marketing to Grow Your Business
Hello, friends! Today, we are diving into how to use video marketing to grow your business. In case you missed it, the world recently endured a global pandemic and as a result, there have been significant changes in consumer behavior. Now more than ever, video...
How Do You Do B2B Prospecting?
Welcome back! Today I’m going to answer the million-dollar question: how do you do B2B prospecting? If you’re in sales, you’ve known from Day 1 that standing out amongst the competition, building rapport, and gaining the trust of your prospects are all key components...
How to Get Leads at a Trade Show
Trade shows stand as both exciting opportunities and significant investments for businesses of all sizes. Your success at these events is not solely determined by your booth's aesthetics or the brochures you distribute. Success lies in your ability to capture the...
What Makes a Good Small Business Website?
Welcome back, small business-owning friends! Today, we are going to be diving into not just what makes a good small business website, but what key aspects make a small business website truly exceptional. I know, I know… You might be thinking, “Shawna, didn’t you...
How to Create a Good Brand Story
Welcome back! Today, we're diving into one of my favorite topics – brand stories. But, more specifically, how to create a good brand story. I get it, diving into this creative process can feel daunting and overwhelming, but I have three pieces of wonderful knowledge...
How to Use ChatGPT for Your Social Media Marketing
If there’s one thing social media is, it’s always changing. I mean always. It seems like every week there’s a new platform or one of the big guns has changed its algorithm again and it’s time to learn something new. Staying up to date is vital, but how could anyone...
Things That Annoy Your Customers About Your Website
In today’s World Wide Web era, your website plays matchmaker between your business and potential customers. It’s essentially your brand’s Tinder profile – swipe right material or a quick left-dismissal. Since today we’ve all got the attention span of a caffeinated...
How to Market Your Small Business for Free
Hello! Welcome to 2023, where marketing your business doesn’t have to feel like a high-stakes poker game with your budget. Contrary to what the "experts" might imply, there's a secret stash of creative ways to put your business in the spotlight without needing a...
How Did Consumer Behavior Change During the Pandemic?
Welcome back, my lovelies! The public health emergency may have ended, but that doesn’t mean the effects of the pandemic are gone. Today, I’m going to be sharing how consumer behavior during the pandemic and what actions you can take to keep your business thriving...