The New Marketing Mosaic:
How to Stand Out, Build Trust, and Be Unforgettable!
KEYNOTE, BREAKOUT, or HALF-DAY WORKSHOP
The world’s most well-known brands have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer want to see brands that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell about your employees, customers, and vendors. This is your new Brand Mosaic ©.
Every employee, from the stockroom to the CEO, is now is part of the Brand Mosaic ©: the humanized brand your prospects are seeking. Telling their stories, along with the stories of your vendors and customers, adds to the richness of your Brand Mosaic ©, and creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise – most notably, the faceless noise of the biggest brands. Furthermore, embracing every individual’s personal story makes them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF;” rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed. As your marketing keynote speaker, Shawna will share the blueprint to get you there.