Trying to be everywhere is exhausting — and unnecessary.
Welcome to the Assessment
How this works
Grab a pen. This should take less than 5 minutes.
For each question, choose the answer that feels most true right now.
There are no right or wrong answers — just patterns that apply to your unique business, and you.
QUESTION 1:
How do your customers usually find you?
A. Referrals or word of mouth
B. Google or online search
C. Social media
D. They already know you / repeat customers
Why this matters:
The way people already discover you is a strong signal of where trust is forming — and where your marketing effort is most likely to compound instead of starting from scratch.
QUESTION 2:
How much ongoing marketing time can you realistically commit each week?
A. 15–30 minutes
B. 1–2 hours
C. 3–5 hours
D. “Let’s be honest… it varies wildly”
Why this matters:
Your capacity should shape your marketing plan. The right strategy fits your life — not an idealized version of your schedule.
QUESTION 3:
How do people typically buy from you?
A. After trust builds over time
B. After researching and comparing options
C. After seeing proof or social validation
D. After a direct recommendation
Why this matters:
Different buying behaviors require different types of marketing support — some need nurturing, some need credibility, and some just need reassurance.
QUESTION 4:
Which statement hits closest to home?
A. “I don’t want more leads — I want better ones.”
B. “I want consistency without burning out.”
C. “I want marketing to feel simpler.”
D. “I want to know what actually works for my business.”
Why this matters:
Your real goal determines your focus. Clarity about what you want now prevents you from chasing marketing goals that don’t actually serve you.
Question 5:
When it comes to creating content, what feels easiest?
A. Writing (emails, posts, stories)
B. Talking (videos, lives, voice notes)
C. Visuals (photos, graphics, before/after)
D. None of it feels easy — I just want simple
Why this matters:
The best platform for you is one you can realistically sustain. Consistency beats creativity when it comes to trust and visibility.
QUESTION 6:
What do you not want to do?
A. Be on camera constantly
B. Post every day
C. Chase trends
D. Spend money guessing what works
Why this matters:
Marketing that violates your comfort zone or values rarely lasts. What you don’t want to do is just as important as what you’re willing to try.
QUESTION 7:
Who is usually involved in the buying decision?
A. One individual
B. A couple (partners, spouses, co-owners)
C. A small team or committee
D. It depends, but trust matters more than speed
Why this matters:
The more people involved in a decision, the more your marketing needs to support reassurance, credibility, and shared confidence.
QUESTION 8:
How long is your typical sales cycle?
A. Pretty quick — days, maybe a week
B. A few weeks with some back-and-forth
C. One to three months
D. Long and relationship-heavy (months or ongoing)
Why this matters:
Short sales cycles benefit from visibility and ease. Longer ones require trust, education, and repeated exposure — often on fewer, more intentional platforms.
QUESTION 9:
What happens most often after someone discovers you?
A. They reach out pretty quickly
B. They follow or subscribe first
C. They watch quietly for a while
D. They disappear unless reminded
Why this matters:
This reveals whether your biggest opportunity is visibility, nurturing, or follow-up — and helps identify where people are getting stuck.