On August 15, the first day of school, she was a mess. She's a breast cancer survivor who never expected to see her son graduate from high school, yet on August 15, he began his senior year and he will soon graduate.
Kim took a risk by sharing her authentic, human, relatable self on her business Facebook page. How much more authentic can you get than this photo? Was it a risk? Yes. The result? More likes, shares, and comments than any other post in years. It ultimately reached almost 20,000 people organically, thanks to her authenticity.
How are you stepping outside your Salesperson Mode to share more of your true self? This is the part of you that people crave to know, trust, and like today. Whether it's being more "real" in person, on your LinkedIn profile, or in emails, go beyond your comfort zone and you WILL see a difference.
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