It's Not Luck, it's Forethought and Strategy
Personal branding seems to be a hot topic these days – seems like you can’t get away from hearing about it, reading about it or noticing it in the social media trends.
Maybe some of your colleagues are or have been doing “it” and you’re on the sidelines wondering . . . how do I go about it? Maybe you feel kinda odd or you’re just an introvert.
Well, it does take some planning and it takes time too. Where to begin? It does require some planning . . .
It needs to be authentic – it has to be the real you. Personal branding works when it is based on authenticity and genuine desire to add value to those around you. It does help clarify and express the value you can deliver to your team and employer OR to your business and your clients, if you are a business owner. Personal branding is NOT a competition for the sake of being visible. It is not measured in the number of tweets or posts you can make in a minute. Heaven forbid.
It needs to be a “servitude” – you have a purpose and you are serving a purpose or providing value. The most effective personal branders are the best cheerleaders. They are also the best referrers.
First, write down five words that you wish people would use to describe YOU. Then, set about bringing those words to life through the things you share online about yourself - be that on Facebook, LinkedIn, blogging, or other social media channels. Write a great LinkedIn summary that tells your story, not just your boring resume. Add status updates on your social channels that exemplify the personal brand you wish you had, and eventually, that brand comes to life.
Another way to really drive home your personal brand is through a series of informational videos on YouTube. These should NOT be sales pitches; rather, they should be a generous, honest sharing of your wisdom with others. You'll become better known as a thought leader, and a person who wants to help others succeed.
Don’t think you have to be on social media all the time. Personal branding is also networking. Face time is just as valuable and making a personal connection can foster long-term loyalty. Social media can be used to engage in conversations with groups and help you remain visible to a target audience.
It is not luck, it takes forethought and strategy to create your brand. Your success lies on what you do best and how you personally like to make things happen.