Hmmmm…let’s start with your photo, because that’s the first thing we humans notice – photos before words. You look business-like, the photo is recent so I can math it up to the real-life person I met last week. Nothing out of the ordinary, nothing blurry, not a selfie. Check.
On to the Summary section, because that’s really the most important part to me. It’s a glimpse into who you are – your passion for your job, how you got your start, what you love most about what you do. Yeesh. What I’m seeing is a pitch about how great your company is. To make matters worse, it reads like a marketing brochure, not like a conversation. Where are YOU in all this? I want to form a relationship before I make a buying decision these days, and I want to form it with a human being – NOT a company. The overwhelming majority of buyers these days immediately distrust a company, so I was hoping for more of the human being I met last week. What makes you tick? Are you ethical? Passionate about your industry? Interested in the sale, or the customer?
To be continued...
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