Have you worked somewhere before that I might recognize? Maybe you worked with someone I know – hey, that’s a connection! But wait, red flags are going up. You’ve been in a lot of sales positions, and you’re listing all your accomplishments, like the fact that you’re an excellent prospector, you always crushed your sales goals, and you were top notch at developing new market segments.
But I’m not a marketing segment, I’m a person.All these listed sales accomplishments are great if I’m looking to hire you as an employee, but what if I’m a prospective customer? These tell me you’re more interested in closing the deal, and that’s a turnoff to anyone these days.
What I want is a 1-2 sentence story beneath each past job about how you helped customers – how you were passionate (there’s that word again), dedicated, and relationship-oriented. Don't just use those adjectives, either - don't say you're passionate, show me.
- Example one (awful): Driven sales professional with an excellent track record of crushing sales goals [that part is from a real profile].
- Example two (less awful, but all-too-typical): Dedicated, customer-oriented sales professional with excellent prospecting skills.
- Example three (awesome!): I love my job because I get to help my clients face their toughest work problems and provide solutions.
To be continued...
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Want me to do LinkedIn blackbelt training for your sales group? firstname.lastname@example.org.