The bad news? Your profile looks and sounds like 90% of the other sales profiles on LinkedIn, so you don't stand out.
Unless you want to be viewed as a commodity, lumped in with everyone else who sells something similar, it's time to stand out. Tell a story. Share your passion for what you do. Humanize yourself and be authentically YOU. Don't do yourself and your prospects the disservice of just plopping a boring resume on the page.
Take just 30-60 minutes to review and rev up your profile. It has all the fixin's to become your best prospecting tool, if you just help it along. Then set a quarterly calendar appointment with yourself to update your profile so it doesn't get stale.
How will you tweak your profile to stand out? To make a more human connection to people who stop by? If you need help, get a professional profile review.
Shawna Suckow is The Customer Expert. She works with salespeople to help them understand and connect better with today's prospects. Learn more at www.shawnasuckow.com.
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