Your e-mail signature is the chance to shape that lasting impression for best effect. You can put that e-mail signature to work for you rather than leave it as an afterthought.
Before we get into the best ways to use e-mail signature – let’s cover a few common mistakes you may be making:
- Not including your signature with every single message, even replies! I absolutely hate it when I want to give someone a quick call and I have to dig for their e-mail signature at the bottom of a thread, or in another email altogether.
- Including a fax number. How often do you send or receive faxes these days? What year is this?
- Leaving “Sent from my iPhone” as the default signature. This is what I call Prime Real Estate! Don’t advertise your iPhone here; use it to say something funny to humanize yourself, or share a Did You Know about your product or service
- Copying and pasting an image into your signature – by doing this, it will appear as an attachment, rather than embedded into the signature. Looks . . . tacky.
- Rainbow fonts, too many different fonts, or unreadable fonts.
- Not properly inserting the full hyperlink to your website.
Click Here to Download my list of the Top 100 Best & Worst Email Subject Lines!
(Salespeople actually sent me these.)
Now here are 7 best ways to use your e-mail signature –
- Add a photo of yourself in the signature! We’re in an era where you need to overcompensate for the de-humanizing effects of technology, and your photo is the absolute best way to remind people you’re a human being. Make sure the photo captures your friendliest, most approachable self possible.
- Video testimonials! I harp on collecting these from happy customers. Collect them, add them to your YouTube channel, and put a link to the channel in your signature. Written testimonials don’t cut it anymore.
- Speaking of video, how about a video greeting from you? Capture yourself on your phone, casually but professionally greeting potential clients, and telling them a little about yourself and your company. Keep it friendly and approachable. Add the link to your signature. You’ll be surprised how many people view it.
- Add a link to a product demo or a new video blog.
- Conferences and events – do you have an event or trade show coming up soon? Change your email to reflect that. It certainly will help spread the word and gain awareness among your target audience.
- New Marketing Offer – Is your company running a special offer? Use your email signature to share a link to a popular ebook, webinar, whatever special offer you may be having.
- News about your company. Say your company recently won an award? Or received recognition for exceptional work, highlight the news article or press release in your signature.
- A link for customers to make an appointment with you. I use www.calendly.com for this. It links to my Google calendar, and shows blocks of available time. Customers can add themselves to an available slot, and you get an email confirmation. Easy-peasy.
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